What are the features of the best real estate website?
According to the stats from the National Association of Realtors, USA, 93% of people visit real estate websites while searching for homes. This means you can’t anymore be dependent on the advertisement poster on the subway.
You need to have one of the best real estate websites with great features. The website should be simple, comprehensive, and easy to navigate.
Let’s look at some features which can make your real estate website stand out from others.
1. Detailed Information
Visitors want to know everything about the property in just a single click. An appropriate real estate website design will show all the information about a property at only one place. It will not ask the visitors to find information scattered around by clicking at different CTA buttons.
2. Interactive Maps
If you check out some real estate website examples, you will not find even a single website without a map. Maps not only help visitors to locate a property, but they can also check out its surroundings. With interactive maps, users can do markings and keep track of a specific property.
3. Search Box
If your website has hundreds of listings, then it is laborious to manually find a specific property amongst them. Using a search box, users can effortlessly locate a property by typing their preferred location, floor area, budget, etc.
4. Simple Menu
A simple menu makes navigation easy and saves your visitor’s time. And, if you value their time, it is more likely that they will trust you. Moreover, if you are new in the real estate line, having a complicated menu with long dropdowns will only create confusion.
5. Large Footer
A big fat footer at the bottom of the home page is a better alternative for a complicated dropdown menu. You can put all those links in the footer which you want your visitors to see after they check out the home page.
How to build the best real estate website?
There are three ingredients to create a real estate website.
- Domain Name
- Hosting Space
- Website design
The domain name is something internet users enter in the address bar of the browser to reach your website.
It has three parts divided by dots.
For example, www.w3layouts.com
The last part is called domain extension, and (.com) is the most preferred extension. Other extensions are .org, .edu, .int, .com, .net, etc. Usually, each one had its purpose.
.org originally meant for Nonprofit organizations,
.edu for educational institutions,
.int for international organizations.
.com for any commercial business website,
.net for network
There is not much technical difference in using any of these domains. But, the most preferred is .com extension and overtime it has gained popularity.
You need to own hosting space to put your website on the internet. And, buying a hosting space is not a separate procedure. It is a part of the domain buying process.
You can buy a domain and hosting space from many websites. Some popular ones are,
Google – Bluehost – Go Daddy – Hostinger – Hostgator
After you buy a domain and hosting, you can go ahead with the website design process. Here you can either hire a designer or build a real estate website yourself. In the latter case, there is no need to write even a single line of code. We will come to this later.
Hiring a designer is expensive and time-consuming. The final website will be the result of many iterations. This is the conventional way of building a real estate website.
The new way to build a real estate website is by using a website template from w3layouts.com. Download a real estate website template you like, edit it according to your preferences and host it on the domain you have purchased.
The only thing that will take a lot of time is the selection of template design. And, this is only due to our collection of first-class templates which will leave you confused to make a choice.
Using our free bootstrap real estate website template, you will build a website even if you don’t know to code. Take your real estate business online.
How do real estate websites make money?
Although real estate professionals make money by selling properties, they can also convert their website into a source of income. If there is a decent number of visitors, it can fetch you good cash apart from potential business.
So, here are the things you should consider making money through your real estate websites.
Banner Ad is the way of advertising any business on different websites. Many real estate companies promote their businesses through banner ads. And, when a banner ad comes on your website, you get paid from google based on the number of clicks or impressions. Many real estate consultants monetize their websites with ads.
Even if you are an individual real estate agent, opening your website to other brokers can be a lucrative move. Ask brokers to register on your website by paying a nominal amount and help them to list their properties. And, if the deal is done, you can also make a commission.
Fix the listing charges based on visibility. Charge more for the listings on the home page than on other pages.
Today, every business which is on the internet has its blog. Doing correct SEO for your real estate website can improve your standings in google search and bring you organic traffic. And, it’s a proven fact that more traffic on your website will gain more deals. Not only this, but you can also use your blog to promote other properties as well. Plus, each blog post will host ads
The picture shows a shoot up in traffic on buddinggeek.com after posting a blog about Problogger. Even though it was a guest post, it gained enormous traffic from the day it was online.
With several brokers and property seekers registering on your website, your database will have the contacts of those related to the real estate market or business. You can approach credible real estate firms and promote their real estate services to your subscribers.
Also, after proper data analysis, you can help your subscribers to take the right decisions based on the real estate economy.
Paid Property Listings
You can also take paid property listing from those brokers or firms from the real estate industry who have not subscribed to your website. Also, allow the property seekers to place their demands on your website. Make your website a bridge between sellers and buyers.
Earn from Data Without Selling it
As real estate brokers, developers, and property seekers register on your site, you will collect an enormous amount of data. Based on the comments on your real estate blog posts, you can get an understanding of what most visitors want. Also, an analysis can help you draw so many insights and conclusions.
You can share these insights with your customers and guide them on the best investments on property. This is the best way you can use data to help them. This will build trust among your customers and have a positive impact on your business.
Remember that you are not selling the data to any agency here. Selling data without visitor’s consent is unethical. This can break down your reputation badly.
Download Free website templates on w3layouts.com
Download any real estate website template from w3layouts for free without any hesitation. Built with HTML, bootstrap, CSS, our templates have a strong foundation to support your website needs.
No more wasting time brainstorming on developing a website. See your real estate website come into action within a few minutes with our bootstrap templates.