{"id":46884,"date":"2020-11-30T08:36:31","date_gmt":"2020-11-30T16:36:31","guid":{"rendered":"https:\/\/461226a8f4.nxcli.net\/?post_type=article&p=46884"},"modified":"2020-12-14T01:36:22","modified_gmt":"2020-12-14T09:36:22","slug":"why-brand-building-should-be-a-big-focus-of-your-seo-strategy","status":"publish","type":"post","link":"https:\/\/w3layouts.com\/why-brand-building-should-be-a-big-focus-of-your-seo-strategy\/","title":{"rendered":"Why Brand Building Should Be a Big Focus of Your SEO Strategy"},"content":{"rendered":"\n
Has your organic traffic reduced over the last couple of years, even though your ranking hasn’t?<\/p>\n\n\n\n
Do you know why, or are you like many SME brands, in the dark as to why?<\/p>\n\n\n\n
Well, the reality is your brand is intentionally being ignored, regardless of your content and ranking.<\/p>\n\n\n\n
You’ve become another victim of Google’s recent change in the SERPs.<\/p>\n\n\n\n
Now all the focus is going to the major brands in your market.<\/p>\n\n\n\n
And it’s only going to get worse for small brands like yours unless you do something about it now.<\/p>\n\n\n\n
Your only way of stopping this and taking back what’s rightfully yours (your organic traffic) is by making brand building<\/a> the big focus of your SEO strategy.<\/p>\n\n\n\n Google’s changing, OK, nothing new there as they update several times a year every year!<\/p>\n\n\n\n However, the changes that are happening now are not just a tweak and a tuck; no, these are big, Tsunami big, and the ripples are already having a devastating effect on SME and their brands. And if you don’t make it to higher ground (the knowledge panel), you’re going to get washed out of the SERP<\/a> (search engine result pages), never to be seen again.<\/p>\n\n\n\n The main change and cause for concern are how Google’s now presenting itself; as the subheading suggests, they’ve moved towards an information answering service. It’s because of the changing environment and the public’s demand for instant information, or perhaps it’s just big business!<\/p>\n\n\n\n Either way, it’s terrible news for all of us trying to rank on page one using organic SEO; why?<\/p>\n\n\n\n Because it increasingly no longer matters!<\/p>\n\n\n\n Keywords, long-tailed keywords, optimized content, Irresistible headlines with click-through rate boosters, enticing openers that connect to specific emotions, magnetic subheadings, and compelling closes are losing their power.<\/p>\n\n\n\n Let’s look at why:<\/p>\n\n\n\nSay Bye-Bye to Google Search and hello to Google Answer!<\/h3>\n\n\n\n
The Growing Importance of The Knowledge Panel<\/h3>\n\n\n\n