8 Effective Strategies to Build an eCommerce Brand That Outshines All Competition

November 25, 2020

Growing your business could be challenging. When you build an e-commerce site, you first need to come up with a viable idea, focus on a niche, and define your target audience. Finally, you have to offer them something of value.

Apart from that, you also need to utilize the right digital marketing strategies to fuel your growth. Without it, you will be unable to make a profit, and keeping your business afloat is almost an impossibility.

But knowing which strategies will make you successful is not rocket science. You need to target the right audience and make sure that you are sending the right message. But how do you enhance your sales, boost your visibility, and make a profit out of it at the same time?

In this post, we will walk you through eight digital marketing tips that can help skyrocket your business:

1. Start your blog 

At the end of the day, you need to come up with meaningful content that provides value to your audience. Blogging is a great way to do that.

Because a lot of people are now relying on search engines to look for solutions and solve their problems, it’s important to provide content that meets the need of your audience. This is how you draw visitors to your site.

When you produce high-quality blog posts to optimize your webpage for search engines, your business or site will show up on top of the search results for topics that are related to the products and services that you offer.

Not only this draws in a lot of traffic to your site, but it also makes your brand more trustworthy, leading to growth.

2. Create a high-quality landing page

Nuffield Health has generated approximately 60 percent revenue when they optimized their landing pages for the right keywords. They continuously seek out to learn more about their market and prospects, then incorporated these in the content creations process.

That’s something that you should think about.

When it comes to creating a sound content marketing strategy, and crafting more landing pages, you have to be strategic with your keywords and create your content with the right ones. You can even create a high-quality landing page using templates, such as Unbounce and Instapage.

3. Promote special offers

By including a special offer or freebie section on your site, you can enhance your sales.

While discount codes could lower your profit, it could also convince your prospects that a deal is worth buying. This also helps you build up your email list.

You can always experiment with different types of freebies and special offers, like buy one get one special offer, gift vouchers, free delivery, gift cards, loyalty points, gift vouchers, guarantees for more expensive items, or any other kind of special offer that might interest your customers.

4. Plan loyalty programs

Customer loyalty is vital to a brand’s success. Once customers have a positive experience or are satisfied with your company, they are much more willing to work with your brand.

Loyal customers help your business grow a lot quicker than acquiring a new customer. Not to mention that it can cost you 5 to 25 times more to acquire new prospects than sell to an existing one.

So, with this in mind, you need to put in the effort to keep your customers coming back to you.

Mind you, loyal customers are more willing to buy from brands that they trust, and are even much more willing to share their positive experiences and provide recommendations with their family, friends, and personal network.

5. Keep a neutral brand name

While it is always great to dream about owning giant brands like Amazon or Walmart, do not be in a hurry until you have landed your very first sale.

When you are just starting out, it would be ideal to take on a neutral brand name that does not mention a niche. Focus on building your brand instead. Niche marketing will make it easy for you to identify and target prospective clients and partners to work with.

This will eventually make you an expert in your niche because you will be well-aware of the marketing strategies that work best for a specific group that you are targeting.

6. Be present on social media

In a digital marketing landscape, social media can be a powerful tool that you can use for your business. It’s also one of the easiest ways to garner visibility for your business.

But don’t just make a social media account and call it a day. You also have to make use of Facebook Ads, Instagram Ads, and even LinkedIn Ads.

Instagram and Facebook both offer different types of paid promotions. Some can help you garner more “likes” and visibility than others, and could be a primary conversion driver for your business.

7. Invest in retargeting ads

Retargeting ads are another unique way to make your business grow.

In a nutshell, it’s a paid strategy where you need to place a tracking code for your site. Then, a tracking cookie will be placed on your visitors’ browsers. From there, your ad content will follow them everywhere online.

Retargeting is a smart tactic because it helps your brand stay on top of your customers’ minds. Thus, the chances of them returning to your site significantly increases.

8. Improve your expertise

Your sales will grow if people believe in your expertise. Through your posts, you can showcase your knowledge and expertise. That way, it will be easier for your target audience to trust you.

Here’s what you can do.

  • Start a personal branding process. Maintain an active presence on social media. Connect with people and invite them to ask questions. Reach out to them with your intention to help.
  • Start a blog. You can publish case studies, blog posts, and other types of content that will make you get noticed and recognized as a thought leader, or someone who knows what they’re talking about.

There is no such thing as the “best digital strategy.” However, there are timeless strategies that have been proven to work for brands and businesses. Apply the ones that you think work the best for you.